I’ve mostly attended fairs in Germany and Italy, and they’re always very structured and international. I’m wondering if exhibitions in China are more regional, or if they’ve grown to have a truly global scale.
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Business exhibitions in China often focus on innovation and large-scale presentations, while in Europe they highlight tradition and deeper networking. It’s interesting how different industries adapt to local preferences. I came across a similar example in coffee culture, which I’ve shared on this website showing how menus and choices evolve in different regions.